My experience is that the majority of those interested in setting and implementing a climate strategy, are often having three points in common:
1. They understand quite well that a long-term climate strategy is of great marketing value.
2. They are amazed by the diversity and complexity of the carbon offsetting ecosystem.
3. They underestimate “Green washing” risk, when implementing and promoting their sustainability activities.
Ilias D. Karanasis
Energy Economist, M.Sc.